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Why Tanaza does not make you pay per concurrent users or splash page views

Why Tanaza does not make you pay per concurrent users or splash page views


The cloud-managed Wi-Fi market is growing and the competition is tough. Many companies offer Wi-Fi services for hotspot management, access points management and network monitoring.

In the hotspot Wi-Fi market, it is common to pay “per seat”, which means based on the number of users that connect simultaneously to a Wi-Fi network (also known as, “concurrent users”).
You can also find companies that give you a certain number of splash page views for free, and then ask you to pay per concurrent users or per access point (also known as, the”freemium” model).
At Tanaza, we want to avoid any extra unforecasted cost for our clients which is why we decided to give unlimited splash page views, unlimited concurrent users, unlimited total users by selling our software on a per access point basis instead. In fact, our software also allows you to choose freely between monthly and annual licences.

Let’s see together at the advantages of paying per access points, instead of per concurrent users or per splash page views.


The hardware is the only limit

The Tanaza software does not limit the number of concurrent users per access point, so the only limit is in the hardware itself: if you use a powerful access point like a Ubiquiti AC PRO, you will probably handle more concurrent users than a TP-Link WA701ND.

So,  if you have a lot of WiFi clients,  you can pay for one access point only and have between 5 to 70 concurrent users, with no extra cost.


No limits for your lead generation

If your goal is to generate leads through Wi-Fi, then paying per access point is the best solution because you are not limited in terms of total clients connecting to your network.
This way, you can collect a huge number of leads in a short time with no extra per lead cost.


No limit for advertisements

If your goal is advertise through Wi-Fi, Tanaza doesn’t limit at all the number of clients on your network.
This way you can collect a huge number of impressions in a short time, with no extra cost per impression.



According to seasons and holidays, you might see a difference in your clients’ inflow. You might have up to 50% more clients in summer if you are in a touristic place, maybe less during winter, holidays and so on.

Paying per access point allows you to scale your Wi-Fi infrastructure according to your needs.

Use-case example: you are running a seasonal activity and your business is closed for some months each year

→ Simply proceed for monthly payment with Tanaza and delete the unused access points from your Tanaza cloud platform to avoid paying for them.

→ Same if you have less clients, just delete useless access points from the Tanaza cloud and pay only for what you really use.

Other platforms force you to buy a gateway, that doesn’t scale up and down in relation to your needs; they also force you to buy annual licenses, that do not give the flexibility needed by seasonal businesses.


Limited access to all your clients

When paying per concurrent users, only a limited number of people can access your Wi-Fi network at the same time.

Example: you buy a pack that limits the access to your Wi-Fi network to 50 concurrent users.

→ It is like having a classroom with 50 chairs.
The 51st person to enter won’t have a chair to seat on. In your situation, the client “X concurrent users + 1” won’t have access to the Wi-Fi network and likely have a very bad experience with your Wi-Fi.

This is the biggest disadvantage of paying per concurrent users because it has a very bad impact on your service and on the client’s’ perception of your location. Imagine that in a mall, with a limit of 500 concurrent users, client n°501 and over will not have access to the authentication process, as they will be totally excluded from the Wi-Fi free service.

NB: the number of clients within a location can vary a lot according to events, like a bar showing an important soccer match may have 50% more people than usual in the location.

When paying per splash page view, the concept is the same, the extra user is blocked when the limit is done.

Example: you’re choosing a plan for 2,500 Splash Views in a restaurant as you’re having no more than 100 people per opening day in your location.

→ If you organize any events, like a wedding or a special reception, you may end up finishing your views in less than 1 weekend!


A complete and unlimited free trial

An extra advantage is that Tanaza allows you to give Wi-Fi to an unlimited number of users, and unlimited concurrent users, with unlimited splash views… also during its 15 day full-featured free trial.

At Tanaza, we’d like to see a world where Wi-Fi connects everyone, everywhere. That’s why we provide quick and easy-to-use tools to make connections available to a huge number of people, with no extra unpredictable costs.

How to add your Facebook news feed to your splash page

How to add your Facebook news feed to your splash page

How to add your Facebook news feed to your splash page


Tanaza features a built-in captive portal, a web page that users see when they try to log into your Wi-Fi network. Thanks to Tanaza, you can personalize this page by adding your logo, background, text, and video and image advertising .

In this article, we will see how you can add the news feed of your company’s Facebook page to your captive portal.


How to add your Facebook news feed to your splash page

Screenshot 1: a splash page with Facebook news feed

By adding your Facebook news feed on your captive portal, you can promote articles, events or other news about your business to your Wi-Fi users. In fact, users will be able to easily see your latest activities and be aware of your events, promotions, news, etc.

Having their Facebook news feed on the splash page can be a real plus for locations like bars, clubs, gyms and other sport venues, restaurants, hotels and malls. With it, Wi-Fi users will be able to see all the latest information that the businesses want to share with them before connecting to their Wi-Fi network.

If you already use Tanaza and you want to know how to add the Facebook news feed to the authentication page, follow the instructions below:


Step 1: Open the Tanaza Splash Page Editor and create a new splash page


Step 2: Add the Facebook login button


How to add your Facebook news feed to your splash page

 Screenshot 2: add the Facebook login button to your splash page

Step 3: Drag & drop a custom HTML object


Step 4: In the following code, change the red part by writing the name of your Facebook 



<iframe src="https://www.facebook.com/plugins/page.php?href=https%3A%2F%2Fwww.facebook.com%2FDisney%2F&tabs=
 width="340" height="500" style="border:none;overflow:hidden" scrolling="no" frameborder="0" allowTransparency="true"

Connect to your professional Facebook account and find the code here

To show your Facebook page, write the name of your page as it is written on your Facebook page URL as highlighted in red on the example below with the Disney Facebook page URL:  https://www.facebook.com/Disney/

Step 5: Paste the code in the custom HTML object


How to add your Facebook news feed to your splash page

 Screenshot 3: drag and drop the custom HTML object and tape the code in “source code” field

Walled Garden: 

Remember to check that the Facebook icon is active on your splash page settings. If the icon is not active, click on it to activate it. This will allow users to see your Facebook stream before connecting to Wi-Fi.


How to add your Facebook news feed to your splash page

Screenshot 4: remember to active the Facebook icon on your splash page settings to allow users to see your Facebook stream before connecting to Wi-Fi

Can users Like or Share my page directly through the feed?

Before clicking “Like” or “Share” on any news on your Facebook stream, the user must authenticate using their Facebook account. This authentication does not provide the user with Wi-Fi access. In order to access Wi-Fi, the user will must perform a second authentication on your splash page, via Facebook.

Why simplifying your Wi-Fi user login process is important

Why simplifying your Wi-Fi user login process is important

simple wifi login user process


Requiring too much information during your Wi-Fi authentication process can deter customers from connecting to your free hotspot. So, instead of relying on a time-consuming Wi-Fi login process, you should opt for simpler authentication methods, such as social login.

Are you running a business, like a restaurant, a bar, a shopping mall or a hotel, and do you offer free Wi-Fi to your customers? If so, remember to make it as simple as possible for your users to log into your Wi-Fi hotspot by following some of the recommendations below.


Avoid intrusive questions


If you require users to provide too much private information – location, birthday, interests, etc.- it is more likely that they will abandon the authentication process. Furthermore, considering that customers mostly use their smartphones to navigate online, it makes sense to prioritize intuitive registration methods that can be easily viewed on small screens: asking for an email address is sufficient. Alternatively, if you allow customers to register using Facebook, you can also access some of their personal data (such as gender, location etc,) finally getting the information that you need without putting the Wi-Fi user through a complex login process.


Ask for the right information


When setting up your authentication splash page, think carefully about what personal data you are going to ask for. Customers might find some questions inappropriate and, accordingly, decide to interrupt the login process. For instance, they might hesitate to tell you their gender or phone number when what they want is simply a free internet connection. Or, you can include such questions explaining why you need this information and how you are going to use it, as a way to reassure them about their data privacy.


Offer incentives in exchange for data


As a business owner, you want to retrieve as much user data as possible, so as to better analyze your public Wi-Fi hotspot trend in relation to your business strategic goals. A way to obtain more personal information from your Wi-Fi customers is through incentives. For instance, if you run a clothing shop you can offer a discount on your splash page on a clients’ next purchase if they provide certain personal data, such as age and gender. In this way, you will collect useful data and use it to better segment your audience, while, at the same time, your consumers can benefit from a discount. It’s a win-win strategy! You can use the same approach by asking users to like your Facebook page in exchange for a benefit, i.e. a free coupon. Remember to post this special offer only on your Facebook page, so that it will be available on your Facebook channel only.


Less information for real data


Another reason why the less information required the better is that, according to research from Blue Research, 88% of customers acknowledged they used fake information when creating a new account on websites, which would make the collected data useless for your statistics purposes. This nuisance can be solved by opting for Facebook Wi-Fi, where email are always verified.

Alternatively, if you want to use an email login process, you can rely on free online services that verify the authenticity of email addresses, although users might still opt to leave the process. Indeed, such services generally ask users to go to their email accounts and click on a provided link, which would be perceived as a huge waste of their time. We therefore suggest verifying the truthfulness of data in a second moment, instead of during the authentication process. In any case, don’t be too much bother about misleading data, as it’s absolutely normal that a small percentage of users will refuse to provide their real information.


Avoid passwords


Including a password in your login process doesn’t seem to be the best option either. As a matter of fact, “9 in 10 people [customers] admit they have left a website if they forgot their password or log-in info, instead of answering security questions or re-setting their password”. This would be translated into a missed opportunity for your business in terms of returning users, as you would not be able to engage them enough to come back to your site.

Tedious traditional Wi-Fi user login processes are not generally well-perceived among consumers.


What to do then?


Social login can be the right answer, both for your business and customers.

Indeed, by allowing clients to access your public Wi-Fi hotspot using their existing social networks’ credentials, i.e. Facebook, you can effectively collect valuable information with no effort: for instance, you can access users’ usernames, locations, email addresses, phone numbers, and store this data on your database for analytics.

At the same time, customers would save a lot of time logging on your Wi-Fi hotspot network simply through their social media accounts. Plus, even though users might be required to insert more than once their social credentials, likelihood that they remember their favorite social network’s password are high. Not to mention the beneficial effect on purchasing behaviors: people, indeed, are more keen to purchase a product when their friends have left positive comments and posts about it on their social media walls.

Tanaza can help you increasing your brand awareness and user experience by virtue of its Wi-Fi social login: through the user-friendly Wi-Fi authentication splash page offered by Tanaza, users can access your hotspot using their favorite social network, i.e. Facebook. Also, you can encourage them to like your Facebook page and to “check-in” to connect, two effective ways to further boost your social visibility. In addition, the easy-to-use Tanaza Dashboard allows you to effectively analyze the captured user data and to run your statistics very easily.



Related articles:



What do users want from Wi-Fi services?


Facebook login vs Form-based authentication

Tanaza features various authentication flows such as Facebook login, social login, voucher-based authentication, and now form-based authentication. In this article, we will speak about two practical cases: the Facebook login and the form-based authentication and whether it’s better to choose the first one, or the second one.

If you provide Wi-Fi to your client, you have to think about the authentication flow that lets them access your network. The authentication flow has an impact on the type of client data you will collect.

Tanaza features a captive portal that allows you to create a splash page and allows you to choose the best Wi-Fi authentication flow. Below, we will discuss in more detail two authentication flows the Facebook login and the form-based authentication.


How to encourage Wi-Fi customers to access your hotspot

access Wi-Fi hotspot

Understanding your target users’ behaviors and setting up your splash page accordingly, are key to motivating Wi-Fi customers to access your hotspot. Let’s find out more about it.

The first thing users see before accessing your Wi-Fi connection is your splash page. Accordingly, setting it up in a way that engages your users and motivates them to log in, is of paramount importance. But, How can I build a successful splash page? The answer is simple: by understanding your target audience’s behaviors.

When customers authenticate to your Wi-Fi, you are able collect relevant data about them, such as age, gender, location, date of registration, etc. Once this data has been identified, you can leverage it by properly customizing your splash page with what Wi-Fi users want, so that they will be more inclined to share information to access your hotspot.


    • Personalize your splash page in different ways. By opting for a very intuitive and quick authentication process, you can motivate your users to log onto your Wi-Fi network. Indeed, nobody wants to spend too much time when accessing a Wi-Fi network. Also, as a way to further involve and engage them when connecting to your hotspot, give your customers the possibility to authenticate using their favorite social network. 
    • Focus on incentives as much as you can. According to the incentive theory of motivation, external incentives make people more active and willing to take action. Therefore, you can reward your clients offering discounts or personalized deals when they sign in, as valuable triggers to motivate them using your Wi-Fi connection.
    • Segment your audience so you can further customize the incentives you are going to offer. By distinguishing between new and returning users, or dividing them depending on their age range you can target specific users with tailored promotions.  For instance, if you run a perfumery providing free Wi-Fi and realize users visit your shop only once, you could offer a discount for a second purchase during that same month, as a way to make them come back. Another example is to offer incentives on the basis of your customers’ gender: let’s suppose you have a clothing shop and you allow users access your Wi-Fi hotspot. Based on your Wi-Fi statistics, you detect that during the week the your users are mainly female, whereas in the weekends the average of female visitors is 60% to the remaining 40% is composed of male users. In this case, you could offer a discount on women’s clothing throughout the week, and opt for a discount on a male and female item of clothing during the weekend.

By virtue of Tanaza, you can leverage social Wi-Fi to enhance your customer experience and better understand users’ behavior. In this way, you will set up the right splash page, which will motivate Wi-Fi users to authenticate to your Wi-Fi network. Tanaza allows you to easily build an engaging and responsive splash page for your customers: you can personalize the design of your login flows and choose your background and graphics. You can add multiple authentication buttons, to allow authentication via email, phone numbers, vouchers, and social login, allowing your customers to log in through Facebook, Instagram, Twitter, etc.






Related articles:

How to use Wi-Fi user data to create Facebook custom audiences

Use case: splash page for promotion and controlled browsing


Use case: splash page for promotion and controlled browsing

Use case: splash page for promotion and controlled browsing

blog size 7 (3)

The captive portal is the web page that the user sees when he tries to log in to your Wi-Fi network. Thanks to Tanaza, you can personalize this splash page as you prefer by: adding your logo, a custom background, text and images. You can also use it to advertise products and services through images and videos.
Today, we’d like to tell you about a specific use case. (more…)