WiFi marketing for Bars and Restaurants
By providing free WiFi access to your customers, you are building a database of customer contacts. This database will be of great use as you can use it to send messages, promotions, or coupons to your customers. It is no surprise if WiFi marketing is not the first thing that comes into your mind.
Present a Customized Splash Page
With the help of WiFi marketing, you can grow your online presence by using a customized splash page. Classic Hotspot provides you with the software for WiFi hotspot management that allows users to turn their public hotspots into a marketing tool. It is the best way of increasing your social exposure and revenues.
Classic Hotspot provides you with a built-in captive portal that enables network managers to personalize the WiFi user’s login to the WiFi network. Classic Hotspot by Tanaza allows users to set up WiFi guest networks. It is up to the administrator to choose the login method to grant guest WiFi access through password, open access, or vouchers.
The captive portal or Splash page/login page/ splash portal/ landing page, is the page that a guest WiFi user sees before accessing a public WiFi network. With this web page, users authenticate themselves and then register to the WiFi network.
You can customize your splash pages accordingly by inserting the audio-video ads, displaying compelling messages that users will see during the authentication process. This captive portal is a powerful marketing tool that collects user data and segments it for tailored marketing campaigns.
The best part of using these splash pages is that you can either choose from the templates provided or create your own from scratch. With the various options for customization, you can design your splash page with a drag and drop feature that makes work easier.
Choose the right WiFi Authentication Login
Most people access the WiFi by using the Social Login as it is the fastest and easiest login mode for public places such as bars and restaurants. Classic Hotspot allows you simultaneous types of authentication. You will be able to configure it in the Splash Page Editor by choosing the login button component. After selecting the button, select the desired login method from the login type drop-down menu. There are various types of authentication methods such as:
- Social Logins (Logins via social networking sites)
- Logins by Phone, Email, Email and phone, code and social, SMS, Form login
- Paid WiFi (Couponing System)
Under the Paid WiFi system, the Classic Hotspot by Tanaza allows administrators to give users access via a code they create and customize. To enable this, you have to enable the Coupon authentication method on your splash page.
Generate Leads from WiFi
With the help of the Classic Hotspot platform, you would be able to position your brand and services better. Lead-generation through WiFi is quite cost-effective as there will be only fixed costs which will not be based on the number of collected leads.
Classic Hotspot captive portal comes featured with multiple authentication methods, and you can choose the one convenient for your users. With the help of WiFi, bars and restaurants would gather real and up-to-date insights about their clientele.
Network administrators can generate tons of leads through the Classic Hotspot captive portal. They can then export the collected data to a third-party marketing application like Mailchimp. The information of the WiFi users collected by the captive portal is automatically stored within Classic Hotspot’s analytic dashboard. It is a web-based tool to access social stats and client’s contact details.
Engage with your customer’s thanks to WiFi
Who doesn’t appreciate a genuine discount? So with the help of a WiFi network, administrators can encourage customers to come back to the venue by offering them discounts or coupons on the splash page. You can also provide them with information regarding any upcoming event.
With the data that the Classic Hotspot platform can collect, you will keep in touch with your customers in various ways. You can send them special offers for their birthdays/anniversaries, and various discount coupons on their devices.
Promote your Social Media Presence
Using the Classic Hotspot platform, you will find multiple ways to set up your marketing campaigns. When customers choose to login into WiFi with Facebook, you can prompt them to like your page or do a check-in on your Facebook page. You can showcase your happy customers on your news feed. When your customers visit your Facebook business page and like your page, it increases the chances of getting noticed across similar audiences.
Manage and Control Access to WiFi
Distributing the data through vouchers is a good way to limit access to the Internet. By doing this, bars and restaurant’s owners can prevent unauthorized access to people who are non-customers. If unauthorized people are connected to the network, it will slow down the speed of the Internet.
Classic Hotspot platform provides you with various options among them. One is that you can provide your customers with voucher codes. This method will provide the users with a personalized password to access the WiFi network. The primary benefit of using the customized voucher codes is that you can keep unauthorized access away from your network.
Also, being a network administrator, you will configure data limit, duration, add an expiration date and quota limit. The Classic Hotspot platform also allows you to monitor your vouchers, remaining time, SSID connected to, amount of devices connected, and MAC address.