Free Wi-Fi is increasingly impacting the taxi industry, which registers a growing number of vehicles offering Wi-Fi services on-board. Let’s find out how Tanaza can help taxis companies grow their business, by providing them the right onboard Wi-Fi hotspots features.

Nowadays, an increasing number of taxis is turning into mobile Wi-Fi hotspots: indeed, more and more taxis are being equipped with access points that deliver onboard internet connection to people and, at the same time, allow network admins to collect useful data about Wi-Fi users. In this way, both passengers and taxis companies are better off: people can benefit from free Wi-Fi en route to check their emails, access social media or chat on WhatsApp, while taxis can leverage free Wi-Fi en route to improve the user experience and grow their business in a successful way.

Let’s see how taxis can benefit from 5 Wi-Fi hotspot features provided by Tanaza to meet their business needs in a successful way.

1. Remote monitoring and management

Tanaza gives you the possibility to remotely monitor and manage your onboard devices, anywhere and anytime. On the easy-to-use, centralized Tanaza Cloud Dashboard, you can see the real-time status of the access points deployed and, should a device experiences issues or goes down, after 5 minutes you will receive a customized alert and be able to check its status on the dashboard in no time at all. In addition, you can access detailed statistics for networks, access points, and connected clients, i.e. the real-time received and sent data and the session duration, which can be useful for statistics and marketing campaigns.

2. Login page

Commuters and tourists surely enjoy free Wi-Fi access to the net while traveling in a taxi, but they will appreciate it even more if they know the network they are accessing is reliable. This is why we recommend creating a login page with an authentication process, through which users sign in to access your free Wi-Fi connection. For instance, if you rely on the Tanaza captive portal, you can opt for many login methods, such as form-based authentications, SMS tokens, or access through email and/or phone number. Furthermore, thanks to the Tanaza login page editor, you can build a very intuitive authentication page, available in more than 60 languages, including Spanish, Portuguese, German, and Italian. Also, the created login page is responsive, meaning you can easily check how it’s seen from any mobile device.

3. Social Wi-Fi

Thanks to Tanaza, you can create different authentication methods through which users access your network. But it is through social login that you can boost your social visibility and increase your engagement rate in the best and easiest way: indeed, through the Tanaza Social Wi-Fi users can log in using Facebook and other social networks, i.e. Twitter, Instagram, and Linkedin and, for instance, you can ask people to put a “Like” to your Facebook page.

4. Analytics dashboard

Providing free onboard Wi-Fi gives you the unique opportunity to analyze your mobile Wi-Fi hotspot usage: with Tanaza, taxis companies can leverage the Analytics Dashboard to gather useful user data through Wi-Fi, such as email, phone, age, and use it to improve their selling strategies and services. For instance, you can see the SSID people use to connect and know how many times passengers use your taxis to travel: based on this, you can set a special tariff on all vehicles for your returning users’ next route. In doing so, people will be more incentivized to choose your taxi next time they need one!

5. Content filtering tool

It is important for transport operators that offer free Wi-Fi services to secure their network usage, so as to avoid the improper use of internet on-board. Through the built-in web content filtering feature provided by Tanaza, network admins can prevent users from accessing inappropriate content, i.e. pornography, gambling, or illegal websites, in a simple way: you can choose among a wide range of set categories and create a personalized list of sites to block or unblock. Furthermore, web content filtering is an effective way to reduce liabilities related to the main infringements run by potentially malicious users, i.e. copyright violations or porn streaming.

With these must-have features, you will effectively enrich your user experience and your business will grow in a fast and successful way!

Would you like to boost your business’ growth by offering free Wi-Fi services? In this post, we help you identify the main Wi-Fi hotspot features coffee shops, bars and cafes should provide to run their business in a successful way.

Nowadays, free Wi-Fi has become a much-sought amenity among people, who expect to find it in public areas, such as coffee shops, bars and cafes. Indeed, offering free Wi-Fi services in such locations is the right strategy to attract new customers with no effort at all: for instance, students will choose a coffee shop with free Wi-Fi connection to study and do their online research; at the same time, young people will value a bar offering free Wi-Fi, so that they can send SMS on WhatsApp or access Facebook and other social media on their smartphones for free. Free Wi-Fi access helps you increase revenues and the number of returning customers in a simple way: not only visitors will stay longer in your location and will consume more, but they will also come back to your location to benefit from your services.

In order to provide an outstanding free Wi-Fi service in a bar or coffee shop, you firstly need to identify the most important features your Wi-Fi hotspot should have. Let’s see the main 4 Wi-Fi features selected by Tanaza.

1. Remote management and monitoring

Tanaza allows you to manage and monitor your deployments on the cloud dashboard remotely. The Tanaza cloud dashboard is a real perk, as it is accessible from anywhere, anytime and from any device – smartphones, tablets, laptops, or computers. Here network admins can easily configure their SSIDs and multi-vendor access points as if they were from the same vendor: in this way, your network can include TP-Link as well as Ubiquiti devices, among many. Furthermore, you can check the real-time status of the access points deployed on the dashboard, and receive an email alert if any issues arise. Also, you can see detailed client statistics i.e. session duration and the name of the AP to which users are connected. The connection is 100% reliable and secure, as Tanaza isolates your network and guest network. In this way, you can run a separate network for your staff without any extra cost.

2. Analytics dashboard

Thanks to the Tanaza analytics dashboard, you can turn your Wi-Fi hotspot into a powerful marketing tool, so as to effectively create personalized campaigns and offered tailored promotions. The Tanaza dashboard, indeed, allows you to automatically capture and store user data, such as name, surname, age, e-mail address, phone number, and type of device, every time a customer connects to your Wi-Fi network. For instance, you can decide to offer a special discount to those customers who stayed at your location several times, or you can give a free voucher to new visitors to use on their next visit, as a way to incentivize them to come back. Furthermore, you can export data and your client list to any marketing software like MailChimp, to promote your coffee shop using personalized newsletters or SMS.

3. Authentication page

The login page is the first thing users see before connecting to your Wi-Fi network. Accordingly, it must be intuitive and engaging. The easy-to-use, multi-language Tanaza authentication page is highly customizable, as it allows you to add your coffee shop logo, create new backgrounds, add links to your website and TripAdvisor page, and add advertising, such as your daily menu or special offers. You can also add videos and banners, even with random or time-based rotation. With Tanaza, you can choose among many authentication methods, such as access through email/phone, voucher, or password, and you can increase your social media engagement through social login. Thanks to social login, users access your Wi-Fi network simply using their social network accounts, i.e. Facebook, Instagram, Twitter, etc. In this way, you can improve your social visibility by asking them to like your Facebook page before they connect, or to “check-in” at your location. Through social media, you can attract new potential customers to your location in a simple way, as more and more people will hear about your coffee shop.

4. Content filtering tool

Wi-Fi hotspot providers are legally liable for the online content users access while using their connection. Therefore, it is important to protect yourself and secure your Wi-Fi network with a web content filtering tool. The cloud-based content filtering system offered by Tanaza allows you to limit the range of domains Wi-Fi users can browse, by blocking access to illegal websites and inappropriate content, i.e. pornography. Furthermore, securing your Wi-Fi hotspot is very crucial to avoid the most common cyber threats, such as malware and botnets.

Do you want to offer free internet access to customers in your restaurant? In this blog post, we identify the right Wi-Fi hotspot features and a list of suggested access points to use in order to grow your business through Wi-Fi in a successful way.

Offering free WiFi in restaurants is a successful strategy to attract new customers and improve your business. In fact, free access to the internet in public venues, such as coffee shops, bars and restaurants, is a much-sought service among people: young people can access social networks and keep in contact with their friends, tourists can benefit from free internet access and avoid international roaming services, while business people can meet their customers in a comfortable environment. The possibility for customers to browse the web for free means they will stay longer at your location and consume more, which increases the chances they will come back again to benefit from your free Wi-Fi connection.

How can you successfully operate a restaurant by leveraging your Wi-Fi services in a proper way? Tanaza provides you with the 6 must-have Wi-Fi hotspot features in order to effectively meet your business needs.

1. Captive portal

A captive portal is the web page users see before accessing a public Wi-Fi network. On this page, customers can authenticate and browse online. Tanaza features an easy-to-setup and user-friendly captive portal for guest authentication and allows you to choose among many login methods: authentication through email addresses and/or phone numbers, voucher-based registration, social login, etc. Furthermore, data collected through user authentication are very useful for restaurants in order to know their clientele and create customized marketing campaigns.

2. Social login

Within the food industry, the success of business success revolves around the feedback received from its customers. Tanaza features social login among its authentication methods, which allows users to access a network using social networks, such as Facebook, Twitter, Instagram, etc. Social login is very useful, as you can ask customers to like your Facebook page or to share their position while at your location: in this way, your social visibility will improve and word of mouth among people on social media will increase. Also, social login authentication enhances the possibility to gain positive reviews about your restaurant on websites like TripAdvisor and Yelp.

3. Content filtering

In order to avoid customers accessing inappropriate websites while connected to your network, it is important to secure your Wi-Fi network by enabling a web content filtering tool. The built-in cloud-based content filtering system offered by Tanaza allows Wi-Fi hotspot providers to effectively scan the content on the internet based on a wide range of set categories. In this way, network admins can successfully manage the kind of content end users can see when browsing their network. In addition, by securing public Wi-Fi networks, Wi-Fi hotspot providers are free from liabilities in case illegal activities are run by untrusted users while connected to their networks.  

4. Responsive login page

Building a customizable login page for your hotspot is very useful to meet your business needs: for instance, you can attract more customers by promoting your special lunch offers, discounts, banners and videos on your login page. The responsive Tanaza Login Page is very intuitive and allows you to create smart advertising and easily add video or image advertisements with rotation. Furthermore, the login page offered by Tanaza is highly customizable: you can create the layout, add different login buttons, show terms and conditions and require acceptance, and much more.

5. Centralized management and maintenance

Tanaza is an all-in-one software that provides you with a cloud-based centralized dashboard, which is very useful to easily manage and control your Wi-Fi networks and the list of your Wi-Fi users. Furthermore, Tanaza allows high-cost savings as it allows to use of low-cost access points to create social hotspots, consequently avoiding costs to install and maintain expensive hardware.

6. Remote monitoring

It is important to be always informed about the status of your access points in order to avoid network problems that could undermine your Wi-Fi device’s correct functioning. Thanks to Tanaza, you can remotely monitor in real-time all your access points, deployed in one or multiple locations, on our cloud-based dashboard: if an access point goes down, you will receive an email alert and you will be able to check its status through the web.

When building a network for a restaurant, Tanaza can help you choose among a wide range of supported multi-vendor access points. Depending on the dimensions of the locations, you will need different devices able to cover a specific small or big area and handle a small or large number of users. The following are the access points we suggest you deploying:

• AP for small restaurants: Ubiquiti UAP-LR, EnGenius EAP600, TP-Link TL-RE355;
• AP for big restaurants: Ubiquiti UAP-AC-PRO, EnGenius ESR1750, TP-Link AC1750 (Archer C7).

By virtue of Tanaza, you will be able to successfully grow your business, by deploying the right features and the access points more suitable for your Wi-Fi hotspot.

Related articles:

The 5 features you need for your Wi-Fi network

Top 10 most used access points with Tanaza

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