2016 has been a innovative year for the Wireless industry, and this is only the beginning as the market is expected to thrive and the investment in Wi-Fi equipment is likely to triple by 2017.
Splash Page Configuration – WiFi for retail
Splash Page Configuration – WiFi for retail
One of the greatest things about public Wi-Fi is that by a proper splash page configuration you can collect user information, show ads and deliver email marketing campaigns to your target users.
Software like Tanaza make connecting to its Wi-Fi network super easy with its personalizable, multi-language, responsive built-in splash page. Through this Wi-Fi authentication page, Wi-Fi users in your retail business can login to your network via social media or other authentication flows, including vouchers or fidelity cards numbers.
To make the authentication process as smooth as possible there are only a few things to consider when you start a splash page configuration:
- Personalize your background by inserting a background relating to your retail business, or by including lines of text that incite users into sharing their personal information to connect to your retail’s network
- Add custom buttons, styles and html code. The Tanaza splash page editor allows you to change language, add your own in-line CSS styles and add your own HTML code to create a custom-built splash page for your retail business in more than 60 languages.
- Customize your walled garden by adding your mobile application and your websites to it. This feature allows you to restrict the domains that are visible to your Wi-Fi clients before authentication.
- Integrate the Mailchimp connector to collect a large number of email addresses and send them to Mailchimp to create triggered email marketing campaigns.
- Add advertising to your splash page. Thanks to the Tanaza built-in system for smart advertising, you can include an image or video advertising with random or time-based rotation. This can appears before your users when the access the splash page, either before requesting login details or during the process.
- Enable social login, or voucher-based authentication, or SMS token verification and allow your users to login to your network with their preferred method. Simply drag and drop the elements from the component bar on the splash page editor and customize away!
- Filter web content through a DNS-based filtering tool, to protect the youngest users from innappropriate content and avoid unproper usage of your network.
- Customize your Terms and Conditions. This can include agreeing to sharing their information for email marketing purposes, like receiving monthly newsletters.
For more information on how to configure your Tanaza splash page, go to success.tanaza.com, or get in touch with one of our business consultants for a demo of our product.
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Network Configuration – Wi-Fi for retail
Network Configuration – Wi-Fi for retail
To deploy a successful public wifi network in the retail industry, it is as simple as configuring your deployment to best fit your network’s designated area.
Below is a short list of WLAN and AP configurations tips that may help your retail deployment run smoothly from the get-go:
- Enable the “Remember me” feature that remembers your customers after their first authentication to your Wi-Fi network. For instance, if you set the feature to remember your customer for 1 year in all locations (the amount of time a user is “remembered” depends on you!), when the user comes back to the venue, the Wi-Fi network will show a “Welcome back” personalized captive portal or directly perform an automatic login. If you are managing multiple locations and you want users to be remembered across all of them.
- Pro Tip: Place your APs in the same network and assign them the same SSID with a splash page before enabling “Remember me” with Tanaza.
- Set your network’s channel to AUTO, so that when your device reboots (every night, or every week) the best channel is automatically selected. This setting will automatically choose a channel free from other Wi-Fi access points and other sources of interference.
- Adjust your TX Power and control the strength of the signal being transmitted from your router. By doing so, you can keep the wifi signal within your location and prevent users from accessing it outside it. This is the best way to avoid to avoid untargeted users from accessing your network.
- Configure the abuse control settings and blacklist mac addresses if needed, determine what websites can and cannot be accessed (See How to enable web content filtering), define session timeout and idle timeout, and the number of logins per client in a period of time.
- Define the number of max concurrent users per AP. When choosing the maximum number of concurrent users, take into account client density as well as device and application throughput requirements.
- Choose the model of your Access Point. Consider the aesthetics of your device; where you want to install your AP, whether it is for an indoor or outdoor deployment, the number of concurrent user expected to frequent your location and the coverage required by the area.
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With a software like Tanaza, retailers can enable users to connect to their free Wi-Fi. With the data collected about the users thanks to the captive portal and Tanaza’s multiple Wi-Fi authentication flows, business can target users through advertising, email marketing, and social networks.
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TOP 30 influencers in the Wi-Fi industry
TOP 30 influencers in the Wi-Fi industry
Here is Tanaza’s list of the top influencers in the Wi-Fi industry, those you should follow if you want to find out about the last trends, innovations, forecasts in the industry. CEOs, founders, journalists, marketing specialists, freelancers… these are some of the Wi-Fi gurus influencing the Wi-Fi market.
Angie Wiskocil
Angie Wiskocil is the President of AT&T Wi-Fi, and she is recognized as one of the “IT Most influential” women in 2011. She is actively involved in the Hispanic Association of Communications Employees of AT&T (HACEMOS)
Claus Hetting
Claus Hetting is the CEO & Chairman of Wi-Fi NOW, he is recognized as a Wi-Fi evangelist, consultant, conference organiser, blogger, journalist, analyst, and TV host.
Cornel Ciocirlan
Cornel Ciocirlan is responsible for the technology department in EMEA regions for ARRIS.
David Behr
Director of Liquid Telecom, David is one of the most experienced emerging market Wi-Fi experts.
Dawn Callahan
Chief Marketing Officer in Boingo Wireless, Dawn is responsible for all consumer-driven revenue, including retail Wi-Fi (Boingo), broadband, and media/advertising .
Dean Bubley
Dean Bubley is the founder of Disruptive Analysis, he is a thought leader, a highly influential and outspoken technology industry analyst and consultant, specialising in the telecom, mobile and wireless sector.
Derek Peterson
CTO in Boingo Wireless, Derek is a recognized ‘mover & shaker’ of the Wi-Fi industry. His leadership has driven forward the adoption of carrier Wi-Fi standards – including Hotspot 2.0 – across the USA, and his vast experience in carrier Wi-Fi technology is first-rate.
Eddie Forero
Eddie Forero is a Wireless LAN Professional, he’s a public speaker, a network designer and a consultant.
Eric Geier
Eric Geier is a Freelance Tech Writer, book author and blogger. He creates tutorials, advertorials, reviews and whitepapers about technology, networks, consumers, SMBs, etc.
Eric Law
Chief Revenue Officer in Purple Wi-Fi with 18 years of sales experience. He has held a series of senior positions with Cisco Systems and lead Sales and Business Development teams in the Enterprise sector and Channel.
Gary Griffiths
Gary is the CEO of iPass, the world’s largest Wi-Fi network. He is a remarkable leader with great vision on how mass-market aggregated Wi-Fi will change the way everyone connects across the globe.
Ian Challinor
Executive VP & General Manager of AirtTies Wireless Networks for EMEA & APAC regions, Ian Challinor is a highly skilled international sales and management executive with over a decade of experience in PayTV and the wireless industry.
Jaime Fink
Chief Product Officer and Co-founder of Mimosa, Jaime drives a disruptive wireless alternative solution for gigabit fixed Internet and Wi-Fi applications.
Jan Buis
Director of Business Development in LANCOM Systems, Jan joined the initial WLAN development organization. He has experience in business development, international sales and product management.
Jennifer Huber
Jennifer is a Wireless Mobility Solutions Expert with a solid background in supporting, designing, deploying, troubleshooting 802.11a/b/g/n enterprise wireless installations.
Jessica Scarpati
Jessica Scarpati is a senior communications specialist at Brigham and Women’s Hospital in Boston, she writes articles for TechTarget since 2009.
Jim Forster
Chairman of Mawingu & AirJaldi Networks, Jim Forster is the founder and chairman of NetworktheWorld.org, a foundation to develop communication in Africa and India.
Johan Terve
VP of the Marketing Department in Aptilo Networks, Johan has more than 30 years of experience working in the IT industry. He was responsible forl business divisions and corporate marketing. He helped amajor IT equipment distributor become the fastest growing company in Sweden.
Keith R. Parsons
Managing Director at Wireless LAN Professionals, Inc., Keith is known for his wit and broad technical experience. He holds 58 technical certifications. He is author and editor of 30+ technical publications and has created 7 technical industry and vendor certifications.
Kelly Hill
Editor in RCR Wireless, Kelly currently writes about network testing and measurements, and the use of big data analytics in telecommunications.
Lee Badman
Lee is a Wireless Network Architect. He has taught classes on networking, wireless network administration, and wireless security. His technical background includes 10 years in the US Air Force as an Electronic Warfare systems technician and Master Technical Training Instructor, and a stint in telecommunications in the private sector.
Matthew Gast
Director of Product Management in Aerohive and an author for O’Reilly website. Matthew has been active within the Wi-Fi community and led the investigation of certification requirements for new power saving technologies with the Wi-Fi Alliance’s Wireless Network Management marketing task group.
Maurice van den Akker
Maurice is at the head of Product Management “Network & Wireless” in SURFnet, the internet provider for education and research in the Netherlands.
Peter White
CEO of Rethink Technology Research Analyst and thought leader, Peter writes market forecasts and is a consultant.
Philip Solis
Research Director in ABI Research, Philip covers topics like mobile device semiconductors with a focus on wireless connectivity solutions and 5G. He has been quoted and published in a variety of industry media, including the WSJl, New York Times, Investor’s Business Daily, BusinessWeek, EE Times, GigaOm and WiFiNetNews.
Prof. H Sama Nwana
Executive Director of Dynamic Spectrum Alliance, he is also the author of a book entitled “Telecommunications, Media and Technology for Developing Economies” (2014).
Roberto Buonanno
Roberto is the Italian Manager of Purch and Tom’s Hardware. Purch is the bigger international brand about IT, it owns websites like Anantech, tomshardware.com, Toptenreview, livescience, mobile nations etc.
Sebastiano Bertani
Sebastiano Bertani is the CEO and founder of Tanaza, a startup that created its own multi-vendor Wi-Fi cloud-management software.
Terry Ngo
Co-Founder & CEO of Ignition Design Labs, Terry is a wireless networking engineer that develops new technologies at the heart of the next generation Internet of Things.
Todd Mersch
Founder & Executive VP for XCellAir, Todd is an Engineer in marketer’s clothing. He is a recognized industry expert with MWC speakership and countless published articles.
Home Wi-Fi routers double as a public hotspot
A recent report announces that 1 out of every 3 home Wi-Fi routers will be used also as a public hotspot by 2017.
Turning home routers into public hotspots is the new trend in the telecommunication market. Operators start using their clients’ personal home routers as the hardware infrastructure for their own public Wi-Fi hotspots. The home router becomes a “homespot”, which means that it is used by the operator as an access point to broadcast a public Wi-Fi SSID. (more…)
Setting the price of White Label Wi-Fi solutions
Prices vary largely depending on your geographical area, target users, and positioning.
However, there are a couple of pricing strategies that you can consider while setting the price for your Wi-Fi solutions:
1) Price-Quality Signaling strategy
2) Unique Product Pricing Strategy