Splash Page Configuration – WiFi for retail

by Marketing Team | Sep 23, 2016 | Classic Hotspot, Public Hotspots, Splash Page

Splash Page Configuration – WiFi for retail

One of the greatest things about public Wi-Fi is that by a proper splash page configuration you can collect user information, show ads and deliver email marketing campaigns to your target users.

Software like Tanaza make connecting to its Wi-Fi network super easy with its personalizable, multi-language, responsive built-in splash page. Through this Wi-Fi authentication page, Wi-Fi users in your retail business can login to your network via social media or other authentication flows, including vouchers or fidelity cards numbers.

To make the authentication process as smooth as possible there are only a few things to consider when you start a splash page configuration:

Personalize your background by inserting a background relating to your retail business, or by including lines of text that incite users into sharing their personal information to connect to your retail’s network
Add custom buttons, styles and html code. The Tanaza splash page editor allows you to change language, add your own in-line CSS styles and add your own HTML code to create a custom-built splash page for your retail business in more than 60 languages.
Customize your walled garden by adding your mobile application and your websites to it. This feature allows you to restrict the domains that are visible to your Wi-Fi clients before authentication.
Integrate the Mailchimp connector to collect a large number of email addresses and send them to Mailchimp to create triggered email marketing campaigns.
Add advertising to your splash page. Thanks to the Tanaza built-in system for smart advertising, you can include an image or video advertising with random or time-based rotation. This can appears before your users when the access the splash page, either before requesting login details or during the process.
Enable social login, or voucher-based authentication, or SMS token verification and allow your users to login to your network with their preferred method. Simply drag and drop the elements from the component bar on the splash page editor and customize away!
Filter web content through a DNS-based filtering tool, to protect the youngest users from innappropriate content and avoid unproper usage of your network.
Customize your Terms and Conditions. This can include agreeing to sharing their information for email marketing purposes, like receiving monthly newsletters.

For more information on how to configure your Tanaza splash page, go to success.tanaza.com, or get in touch with one of our business consultants for a demo of our product.

Related Articles:

Tanaza for retail: configuring WLAN and access points

Make a difference: offer Tanaza wifi in the retail sector

How to choose the Wi-Fi splash page that works best for you

7 blog posts about Wi-Fi you should read!

by Marketing Team | Sep 23, 2016 | All articles, Classic Hotspot

2016 has been a innovative year for the Wireless industry, and this is only the beginning as the market is expected to thrive and the investment in Wi-Fi equipment is likely to triple by 2017.

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Network Configuration – Wi-Fi for retail

by Marketing Team | Sep 22, 2016 | Classic Hotspot, Public Hotspots, WiFi Networks

Network Configuration – Wi-Fi for retail

To deploy a successful public wifi network in the retail industry, it is as simple as configuring your deployment to best fit your network’s designated area.

Below is a short list of WLAN and AP configurations tips that may help your retail deployment run smoothly from the get-go:

Enable the “Remember me” feature that remembers your customers after their first authentication to your Wi-Fi network. For instance, if you set the feature to remember your customer for 1 year in all locations (the amount of time a user is “remembered” depends on you!), when the user comes back to the venue, the Wi-Fi network will show a “Welcome back” personalized captive portal or directly perform an automatic login. If you are managing multiple locations and you want users to be remembered across all of them.
Pro Tip: Place your APs in the same network and assign them the same SSID with a splash page before enabling “Remember me” with Tanaza.
Set your network’s channel to AUTO, so that when your device reboots (every night, or every week) the best channel is automatically selected. This setting will automatically choose a channel free from other Wi-Fi access points and other sources of interference.
Adjust your TX Power and control the strength of the signal being transmitted from your router. By doing so, you can keep the wifi signal within your location and prevent users from accessing it outside it. This is the best way to avoid to avoid untargeted users from accessing your network.

Configure the abuse control settings and blacklist mac addresses if needed, determine what websites can and cannot be accessed (See How to enable web content filtering), define session timeout and idle timeout, and the number of logins per client in a period of time.
Define the number of max concurrent users per AP. When choosing the maximum number of concurrent users, take into account client density as well as device and application throughput requirements.
Choose the model of your Access Point. Consider the aesthetics of your device; where you want to install your AP, whether it is for an indoor or outdoor deployment, the number of concurrent user expected to frequent your location and the coverage required by the area.

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With a software like Tanaza, retailers can enable users to connect to their free Wi-Fi. With the data collected about the users thanks to the captive portal and Tanaza’s multiple Wi-Fi authentication flows, business can target users through advertising, email marketing, and social networks.

Related articles:

Demand for in-store Wi-Fi in the retail sector

Line busting: how Wi-Fi is changing the retail sector (for the better)

Why retailers should embrace Wi-Fi based omni-channel marketing

TOP 30 influencers in the Wi-Fi industry

by Marketing Team | Sep 21, 2016 | Classic Hotspot, Industry news

TOP 30 influencers in the Wi-Fi industry

Here is Tanaza’s list of the top influencers in the Wi-Fi industry, those you should follow if you want to find out about the last trends, innovations, forecasts in the industry. CEOs, founders, journalists, marketing specialists, freelancers… these are some of the Wi-Fi gurus influencing the Wi-Fi market.

Angie Wiskocil

Angie Wiskocil is the President of AT&T Wi-Fi, and she is recognized as one of the “IT Most influential” women in 2011. She is actively involved in the Hispanic Association of Communications Employees of AT&T (HACEMOS)

Claus Hetting

Claus Hetting is the CEO & Chairman of Wi-Fi NOW, he is recognized as a Wi-Fi evangelist, consultant, conference organiser, blogger, journalist, analyst, and TV host.